Marketing is about creating, communicating, and delivering offerings that have value for customers, clients, and partners.
Marketing is the process by which companies can demonstrate and communicate the value they provide their customers. It builds recognition and facilitates customer relationships to capture value from customers in return.
We offer a wide variety of marketing services. Whether you need to create from scratch, form a targeted campaign or update your current marketing assets, we can help. We will become a working part of your organization team focused on increasing your company’s identity in the market and distinguishing your organization with your potential customer.
The process of marketing a product or service is one of the final steps to ensure the right people are aware of the product. When you are ready to bring your offerings to the market and introduce them to your customers, the last step in product marketing process starts, and we are there for you to create and execute your launch activities.
Below are some of our service offerings which can be customized based on our clients' needs:
Marketing Strategy – Development of a strategy is an essential element of the marketing process because it demonstrates the game plan for reaching prospective consumers and turning them into customers of their products or services. We support your business by creating or updating your company’s strategy.
Marketing Plan – We deliver a plan specific to your company focusing on the launch and rollout of your new products or services. You will have a step-by-step plan on how to introduce your offering to the market and your customers.
Messaging and Positioning – Our goal is to create a message that is both unique and important to your audience. A message strategy consists of a positioning statement, three to four support points and as much detail as necessary to communicate a compelling, comprehensive story.
Brand Management – We will help you develop and maintain a consistent brand identity. It ensures that all content, communication, products, events, sub-brands, and stylistic elements are aligned with your desired branding.
Collaterals – Examples of marketing collaterals are brochures, sales presentations, data sheets, and business cards. We create collaterals to help you communicate the key benefits and values associated with your business products to prospective customers in a manner which is visually compelling.
Voice of Customers – If you are interested in knowing your customers’ expectations and preferences, we will work with your sales team to provide a detailed summary of customer wants and needs as the key input for driving new product definition and development.
Advertising – This is another channel to introduce a new brand, product or services to persuade customers to respond in a positive way towards what is advertised. Astrea Marketing Services can design your ad and provide a template giving your advertisements have the same professional look and feel.
Content Marketing – During your marketing process, you need to develop content for your collaterals, website, ads or articles. We make this step easier for you and your team by sitting with your technical and sales personnel to develop content for your marketing assets.
Website and Social Media - The information on your website or social media channels helps in communicating to the customer about the product/services and overall business credibility. Astrea Marketing Services can make sure that your companies’ key messages are communicated in a timely manner.
Event Management – During the launch of your offering, we will create a plan and manage all administrative details for necessary events such as conferences, speaking opportunities, and trade shows. We will work and coordinate with vendors and your staff to make sure your event is executed according to the plan.
Internal/External Communications – Communication is the pillar on which organizational success depends. Whether you want to employees or to your customers, partners, and the industry, we can hel
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